Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
A: Businesses have different needs, and email marketing services have different strengths. If you're going to pay to utilize an email marketing service, you should pick the one that best fits the needs of your business. If you're running basic email marketing campaigns, the least expensive options might make the most sense. If you're a major company sending emails to thousands of people, you'll want an email service that can handle that workload without many errors. Picking the right service can help you make the most out of this marketing solution.
Hosted email often comes as part of another service, such as web hosting or Infrastructure-as-a-Service (IaaS). Since that means there will be many extras available with these services, it's inescapable that you'll be paying for those extras in some way. Purchasing them usually means a slight uptick in that per-user price. Many businesses find that, once they're done selecting all of their needed "optional extras," their end price can often reach as high as $10 or more per user. This can start to add up for larger teams. It's somewhat like buying cable service: sometimes you need to pay for the channels you don't want to get the couple of channels that you need. There is also the old adage that "you get what you pay for" when it comes to quality. This is almost always true when considering an email host.
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.

The cloud certainly makes delivering email to your users easier but, for the vast majority of organizations, there's still going to be some setup required beyond simply activating the service. At a minimum, a domain must be purchased and configured to point to the new email host. The service provider can make this process very simple or they can make quite hard; this is something you should watch for in the provider's customer support forums as well as in our reviews. In most cases, there is a validation phase that will require some technical familiarity, though a few providers go so far as to walk even neophyte users through it step by step. Other solid services bolster excellent support with tutorial articles and videos that also walk you through the process. The worst will leave you to figure it out on your own.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
Anne: How many "contacts" do you have on your list. Most plans charge by the number of contacts. Some charge by the total number of contacts, some by the contacts per list (which means you pay for duplicates if a single contact is on multiple lists due to your segmentation activities). As both Ray and Gee indicated, most email service providers will meet your functional requirements. I have used MailChimp successfully but switched to ActiveCampaign because of the marketing automation...
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Klaviyo allows e-commerce marketers to target, personalize, measure, and optimize email and Facebook campaigns. Businesses can define their font and brand colors, and Klaviyo will automatically apply them to built-in workflows and any new templates. You can also create new templates based on different pre-built layouts. Other features include one-click integrations, ROI-based reporting, segmentation, autoresponders, personalization and responsive templates.
MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.
Pay attention to the amount of inbox storage available, because once you reach the cap, you’ll have to  start deleting messages in order to receive more. Many free email services offer a terabyte or even unlimited storage, which is helpful if you tend to receive messages with large attachments, like image and video files. However, even a few gigabytes of storage gives you enough space to hold between 100,000 and 300,000 messages.
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Email services typically charge between $2 and $10 per month for their paid services, depending on how much mail you need to send and receive. The biggest differences between free and paid email services is the size of the files you’re allowed to attach to outgoing mail, how many emails you can send per day, how much backup and inbox space you’re given, and the level of customer support you can access. Most free email services give you enough inbox and online backup space combined to hold hundreds of thousands of emails, but they typically limit the number of email messages you can send in a day to about 100. This is plenty for most people using an email account for personal use. But if you have a home business or know a lot of people you need to email every day, then it may be worth purchasing an email account with unlimited outbound messaging.

Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
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Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service provides comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email.
You can attach files up to 25MB and upload more than one at a time. Once they are attached, documents and images are displayed as thumbnails, so it’s easy to verify you’ve attached the correct files. When you receive attachments in an incoming message, these, too, are displayed as thumbnails so you can preview and sure they are safe to download to your computer.

A: With so many businesses using email marketing, it's important to make your email marketing campaigns relevant to your customers and subscribers. Selecting the service that best fits your business is the first step in helping your email marketing campaigns stand out. After that, you'll want to use segmentation and other email tools to best cater to the wants and needs of your customer base.


I feel as if most of what you wrote is professional common courtesy but more importantly and rightfully, filled with several exact approaches that would work well with almost every industry. I just stumbled across your blog from June 9th, 2016 this morning, while searching for cold email methods and believe these steps are true reminders of how, with great approach preparedness, will in turn cause great progression. This, I believe, will allow for a more successful and pleasing “climb up the ladder” in one’s career. The tips are words of wisdom that will definitely stand the test of time!
Email isn't going away any time soon. Despite a rise in adoption of collaboration-based communication platforms such as Microsoft Teams or Slack, 86 percent of professionals prefer to use email for business purposes. How companies host, store, and distribute their email—that's the area that has undergone a massive transformation. Businesses are veering away from costly onsite email servers running products such as Microsoft Small Business Server and looking instead to the cloud with hosted email solutions. Businesses of all sizes have realized the wisdom of going with a scalable and secure hosted Software-as-a-Service (SaaS) solution with guaranteed uptime that breaks down pricing into flexible, per-user charges.
The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam.
MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.
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