Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.
WhatCounts, which recently joined forces with Windsor Circle, offers email marketing software can be operated from the cloud or on your own servers. Features include a life cycle workflow builder, behavioral personalization, advanced segmentation, dynamic content, a relational database, responsive templates, campaign analytics, A/B testing and social sharing.

You can attach files up to 25MB and upload more than one at a time. Once they are attached, documents and images are displayed as thumbnails, so it’s easy to verify you’ve attached the correct files. When you receive attachments in an incoming message, these, too, are displayed as thumbnails so you can preview and sure they are safe to download to your computer.
For example, if you set up an autoresponder with an interval of 24 and you receive an email from user@example.com at 8:00 AM on Monday, the autoresponder immediately responds to the message. If, however, user@example.com continues to email you throughout the day, the autoresponder does not send another response for 24 hours after the initial email (in this case, 8:00 AM on Tuesday). If user@example.com emails you again after the 24-hour interval expires, the system sends them an autoresponse.
Analytics and reporting: Once you send an email, you'll want to determine how it's doing. Most services provide a range of data, including how many emails you sent, how many of them landed in inboxes, the bounce rate, who opened your emails, and the number of clicks and opens by location. Click-through rate and open rate are two basic metrics all email marketing services should provide. Those are important metrics to track for businesses.  
You can attach files up to 25MB and upload more than one at a time. Once they are attached, documents and images are displayed as thumbnails, so it’s easy to verify you’ve attached the correct files. When you receive attachments in an incoming message, these, too, are displayed as thumbnails so you can preview and sure they are safe to download to your computer.
You can attach files up to 25MB and upload more than one at a time. Once they are attached, documents and images are displayed as thumbnails, so it’s easy to verify you’ve attached the correct files. When you receive attachments in an incoming message, these, too, are displayed as thumbnails so you can preview and sure they are safe to download to your computer.
Customer service: The best email marketing services provide support through phone, email and live chat. Our best picks also have vast knowledgebases and videos to help you understand every tool and feature. While customer service isn't an email marketing tool, elite customer service and tutorial videos help your business get up to speed with the service more quickly than other options.

Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
What about the time you clicked on that PayPal link that wasn't really a PayPal link? "Phishing" is a term applied to either websites or emails that pretend to be something they're not in hopes of getting a user to click on something they should have ignored. This tactis is done in hopes of then getting users to provide confidential information they would have otherwise kept to themselves, typically like passwords, financial information, or other personal data. While there are security measure that fight this, the mechanics behind phishing are, unfortunately, also consistently becoming more sophisticated. Even some dedicated antivirus and business-class hosted endpoint protection suites are having trouble keeping up.
Monitoring the popularity and usefulness of email tools is important. As the industry changes and different trends emerge, you want to stay on top of what your customers want. If you run an extremely small business with a subscriber list of 200 people, automation might not be for you. You might benefit more from very personal email campaigns that engage those people, while larger businesses with thousands of subscribers might see better results from automated emails. As the industry changes, it's important to understand how your business works and that some tools might not make sense for your business. Don't jump on every email marketing trend.

Office Autopilot plans all start at above $200 a month. These are the top 10 autoresponder and email marketing tools on the market today. You have options all the way from free to several hundred dollars a month, from basic functionality to complex analytics and shopping cart integration. The one you pick depends entirely on where your business is and what it needs.
Within 24 hours you’ll then receive a personal email from yours truly, with your very own click tracking link. (We use ClickMagick and MCBP as they are the industry's leading click tracking platforms). You can then watch as your clicks come in with highly detailed statistics such as geographic location, I.P. address, device type, browser type plus lots more detailed information.
One of the first questions new (and even experienced) marketers often ask is: “What’s the best autoresponder service or email marketing tool?”  Autoresponders and email marketing tools are some of the most important parts of your business. You use it to follow-up with customers. To keep people coming back to your site. To build loyalty. To make sales. Yet the answer is often not so clear cut. Do you want the highest deliverability possible? Do you want to import offline contacts? Do you want to integrate your list management with a shopping cart? Do you want to spend $20 a month or $500 a month? The answer to these questions all yield very different answers. Here are the top 10 autoresponder tools on the market, along with who they’re for and what they’re capable of.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
The Pro plan, which can have three users at a time, starts at $49 for up to 5,000 subscribers, while the Max plan starts at $165 per month for up to 10,000 subscribers. Committing to one year of service lowers prices by 18 percent, with a two-year commitment bringing them down 30 percent. iContact also offers the Enterprise plan, which supports up to 100,000 contacts. You'll need to contact the company to schedule a demo and obtain a personalized price quote.

Hi Bernie, actually time plays 3rd priority position to how you get customers to open your email. #1 is the message - what are you saying to get them to open the email?- on the subject line. #2 is making sure the content gives your customer information and opportunities that engage them into action. #3 is the day or time of day. Then as some have mentioned.. TEST! Be prepared to try different messages and times to see what resonates with your audience. Make sure to choose a service...
GetResponse has an easy-to-use interface and a wide range of features for an affordable price. The software is available in four different pricing plans: Email, Pro, Max and Enterprise. Plan prices vary by starting list size, included features and number of users. The Email plan is the most affordable, with prices starting as low as $15 per month for up to 1,000 subscribers. This plan can be used by one person at a time and includes autoresponders and basic landing pages.
Email marketing effectiveness is largely determined by your relationship to the subscriber list. Below are some common list relationships, that largely determine how successful you will be. Email Marketing With No Prior Relationship Mostly Dead. While the FDA does allow you to send emails to recipients who you have no prior relationship with, or consent to mail to, nearly every email platform will not allow you to send to subscribers who have not given you permission first....

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And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.


Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
CleverReach is an email marketing tool that uses a drag and drop newsletter editor to help users design emails. The company also provides data on how the email marketing campaigns are doing in addition to the ability to design the campaigns. CleverReach offers a free option, which can send up to 10,000 emails a month to 2,500 recipients for businesses with small email subscriber lists, or those looking to try out the product.
Once we sent the email campaigns through the programs, we compared them to the original email we sent to make sure they appeared as we intended. We also rated services based on where they ended up. Some emails landed in the spam folder or the Promotions tab in Gmail, which we counted against the software. It's critical that businesses have their email campaigns end up in a person's inbox, so we felt that was a necessary test in the evaluation process.

Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
One of the first questions new (and even experienced) marketers often ask is: “What’s the best autoresponder service or email marketing tool?”  Autoresponders and email marketing tools are some of the most important parts of your business. You use it to follow-up with customers. To keep people coming back to your site. To build loyalty. To make sales. Yet the answer is often not so clear cut. Do you want the highest deliverability possible? Do you want to import offline contacts? Do you want to integrate your list management with a shopping cart? Do you want to spend $20 a month or $500 a month? The answer to these questions all yield very different answers. Here are the top 10 autoresponder tools on the market, along with who they’re for and what they’re capable of.
One of the first questions new (and even experienced) marketers often ask is: “What’s the best autoresponder service or email marketing tool?”  Autoresponders and email marketing tools are some of the most important parts of your business. You use it to follow-up with customers. To keep people coming back to your site. To build loyalty. To make sales. Yet the answer is often not so clear cut. Do you want the highest deliverability possible? Do you want to import offline contacts? Do you want to integrate your list management with a shopping cart? Do you want to spend $20 a month or $500 a month? The answer to these questions all yield very different answers. Here are the top 10 autoresponder tools on the market, along with who they’re for and what they’re capable of.
However, to create effective marketing campaigns, you need to find the right email marketing tools for your business. Some factors that impact your decision include the design and list-building tools, price and customer service. This guide includes our recommendations for email marketing software platforms, features we think are important, average costs and negotiation tips.
The 10DollarSoloAds Service is a sophisticated targeted ad system that shows your ad to thousands of fresh opt-in leads. Just enter your ad (Don’t have an ad? We will write one for you) and click the send button and your ad will be shown to thousands of fresh prospects. Each ad is a “solo ad” and contains only your advertisement. If you have ever tried to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the best type of highly responsive targeted solo ad campaigns that will get people to your website. We sell solo ads that work. Each ad campaign we send contains only your ad.
www.constantcontact.com (Not Free - But 60 Day Free Trial): Constant Contact email services blends your email campaigns and your social networking campaigns into a single matchless and easy-to-use service. They provide an email marketing service with 400+ customizable templates and the option to insert text or your own HTML code into the emails. you also get a 60-day-free-trial with this email marketing service.
While social media is an important part of marketing strategies, email marketing remains a vital method to reach your audience. When you use email marketing services, you can post sign-up forms on your social media platforms to grow your contact list. You can also schedule posts on your social media platforms and track your followers' engagement to determine what's popular. 
Solo ads are an effective manner of email advertising. They’re delivered to a specific audience of double opt-in subscribers who have given their express permission to be emailed offers that they’re interested in. These emails include one stand-alone advertisement which results in a higher chance of them being read and clicked on to visit the advertised web site.
Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service provides comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email.
Data protection is another key email security concern. Inboxes often contain GBs of business-critical and personal data, so not just hackers but also legitimate marketing companies can make big money off mining email data—and this sometimes includes the very company that is providing the email service to you. Fortunately, most companies, including your hosting provider, are pretty good about keeping out of private data, but it's important to be aware of when these policies have failed. Security breaches are commonplace and it's important to know how your data is being managed. To protect yourself, be sure to inquire about data safety capabilities on the provider's side, especially around encryption and malware scanning. But be sure to implement additional measures on your side, as well, including encryption for those using local email clients as well as deploying personal virtual private networks (VPNs) to folks accessing their email from multiple locations.

I want to say that I need to tread lightly here, though: nothing bothers me more than critique with no knowledge of internal data or skin in the game. After all, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.”


MailChimp is a fantastic place for beginning marketers to get started. Their “forever free” plan allows you to create a list on MailChimp for free as long as your list is under 500 users. When you’re just starting out, that’s more than enough. If you don’t want to start paying for autoresponders yet, go ahead and give MailChimp a shot, it is a great first step as an email marketing tool.
MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plugins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts.
According to Mitch Stephens, a security consultant for Emagined Security, email attacks are the most common internet threat. “An attacker can send a link that looks similar to another link you are familiar with,” Stephens told us, and when you open it, you’ll see a site that looks legitimate and asks for your login information. Once you enter it, the attacker then has your credentials to log into the real site and gather even more personal information. These are known as phishing schemes, or phishing attacks.
Email isn't going away any time soon. Despite a rise in adoption of collaboration-based communication platforms such as Microsoft Teams or Slack, 86 percent of professionals prefer to use email for business purposes. How companies host, store, and distribute their email—that's the area that has undergone a massive transformation. Businesses are veering away from costly onsite email servers running products such as Microsoft Small Business Server and looking instead to the cloud with hosted email solutions. Businesses of all sizes have realized the wisdom of going with a scalable and secure hosted Software-as-a-Service (SaaS) solution with guaranteed uptime that breaks down pricing into flexible, per-user charges.
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
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