Robly's OpenGen technology utilizes a traditional email campaign process; however, OpenGen then resends your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates.
When choosing a free email account, you want to look for a few characteristics to help you determine which one is best for you. The accounts will differ in how much email storage you get, what the interface looks like and how it can be customized, and what types of advanced features are included, like messaging, filters, and the ability to import other data.
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
GetResponse has an easy-to-use interface and a wide range of features for an affordable price. The software is available in four different pricing plans: Email, Pro, Max and Enterprise. Plan prices vary by starting list size, included features and number of users. The Email plan is the most affordable, with prices starting as low as $15 per month for up to 1,000 subscribers. This plan can be used by one person at a time and includes autoresponders and basic landing pages.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
MailChimp is a fantastic place for beginning marketers to get started. Their “forever free” plan allows you to create a list on MailChimp for free as long as your list is under 500 users. When you’re just starting out, that’s more than enough. If you don’t want to start paying for autoresponders yet, go ahead and give MailChimp a shot, it is a great first step as an email marketing tool.
If you receive an email or call from someone claiming your computer is out of date, be very wary. If they further ask you for your personal information, Wi-Fi information or IP address, you’ll know for certain it’s a scam. They’re simply trying to steal your identity or hack your computer. If you’re uncertain, contact the actual company they claim to represent to see if there is anything wrong with your accounts.
Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set autoresponders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.

The cloud certainly makes delivering email to your users easier but, for the vast majority of organizations, there's still going to be some setup required beyond simply activating the service. At a minimum, a domain must be purchased and configured to point to the new email host. The service provider can make this process very simple or they can make quite hard; this is something you should watch for in the provider's customer support forums as well as in our reviews. In most cases, there is a validation phase that will require some technical familiarity, though a few providers go so far as to walk even neophyte users through it step by step. Other solid services bolster excellent support with tutorial articles and videos that also walk you through the process. The worst will leave you to figure it out on your own.
Moonmail is great platform that utilizes Amazon SES  – which means you are only paying for what you send (vs. subscribers in your account), making it at cost effective solution for small businesses. With a powerful drag and drop editor, deep analytics, and built-in heatmaps (so you can see what content is working) all under a clean and easy-to-use interface, it’s a excellent choice to scale your email marketing needs.
Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.

MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plugins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts.


For any business user or organization today, the decision to use email is a no-brainer. Business simply can't be done in many cases without it. But that doesn't mean you can interchange email platforms or service providers at will. Digging into the capabilities of these services reveals a great deal of additional feature scaffolding that surrounds almost every email implementation by necessity.
Segmentation tools: The most successful and professional email marketing campaigns make your customers feel important. To do this, you need to send only applicable content to each subscriber. With segmentation tools, you can separate your contacts into specific groups to ensure they only receive content that's relevant to them. Creating smaller email lists within your one large email list helps you target groups more effectively. Segmentation is an important email marketing tool.
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
Segmentation tools: The most successful and professional email marketing campaigns make your customers feel important. To do this, you need to send only applicable content to each subscriber. With segmentation tools, you can separate your contacts into specific groups to ensure they only receive content that's relevant to them. Creating smaller email lists within your one large email list helps you target groups more effectively. Segmentation is an important email marketing tool.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.

However, to create effective marketing campaigns, you need to find the right email marketing tools for your business. Some factors that impact your decision include the design and list-building tools, price and customer service. This guide includes our recommendations for email marketing software platforms, features we think are important, average costs and negotiation tips.
Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.

Extra analytics: While most services offer analytic tools, some service provide more amped-up analytical tools. Evaluating which extra analytical tools are best depends largely on your business's email marketing strategy and survey strategy. Some email stats will be important measures for certain businesses, while other companies will have another set of metrics to judge success.
Product Price Overall Rating Inbox & Folder Settings Composition Tools Security Tools & Filters Conveniences Help & Support Ease of Use Daily Message Limit Mail Collector Mobile Service IMAP Support Inbox Storage Message Translator Import Social Media Contacts Aliases Spam Filters Suspicious Account Activity Alert Secure Sign-In Phishing Blocks Virus Scanning View Attachments Average Upload Time Multiple Image Upload Auto Reply Conversation View Max Attachment Size Pop-Out Window Standout Feature Task Calendar Custom Themes Video Chat Chat/Instant Messaging FAQ Email Support Forums
Anne: How many "contacts" do you have on your list. Most plans charge by the number of contacts. Some charge by the total number of contacts, some by the contacts per list (which means you pay for duplicates if a single contact is on multiple lists due to your segmentation activities). As both Ray and Gee indicated, most email service providers will meet your functional requirements. I have used MailChimp successfully but switched to ActiveCampaign because of the marketing automation...
Analytics and reporting: Once you send an email, you'll want to determine how it's doing. Most services provide a range of data, including how many emails you sent, how many of them landed in inboxes, the bounce rate, who opened your emails, and the number of clicks and opens by location. Click-through rate and open rate are two basic metrics all email marketing services should provide. Those are important metrics to track for businesses.  

One of the first questions new (and even experienced) marketers often ask is: “What’s the best autoresponder service or email marketing tool?”  Autoresponders and email marketing tools are some of the most important parts of your business. You use it to follow-up with customers. To keep people coming back to your site. To build loyalty. To make sales. Yet the answer is often not so clear cut. Do you want the highest deliverability possible? Do you want to import offline contacts? Do you want to integrate your list management with a shopping cart? Do you want to spend $20 a month or $500 a month? The answer to these questions all yield very different answers. Here are the top 10 autoresponder tools on the market, along with who they’re for and what they’re capable of.
Pay attention to the amount of inbox storage available, because once you reach the cap, you’ll have to  start deleting messages in order to receive more. Many free email services offer a terabyte or even unlimited storage, which is helpful if you tend to receive messages with large attachments, like image and video files. However, even a few gigabytes of storage gives you enough space to hold between 100,000 and 300,000 messages.

Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio

While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business. 
I want to say that I need to tread lightly here, though: nothing bothers me more than critique with no knowledge of internal data or skin in the game. After all, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.”
Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.

While most businesses will have such suites in place, it often falls to the email service to provide an additional layer of anti-phishing and anti-malware protection. Our reviews found a surprising variance in this department, however, ranging from very robust to completely non-existent, so be careful. Since it's such a huge liability for business owners, this could be one of the most important factors in terms of background features. At the very least, it's better than filing an insurance claim or outright losing funds due to simple social engineering tactics.


The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam.
Customer service: The best email marketing services provide support through phone, email and live chat. Our best picks also have vast knowledgebases and videos to help you understand every tool and feature. While customer service isn't an email marketing tool, elite customer service and tutorial videos help your business get up to speed with the service more quickly than other options.
Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools
Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service provides comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email.
Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.
“Third, tell me how it benefits me. I’m very very active in my charity work, but your startup is not a charity…”We thought you’d enjoy meeting young entrepreneurs” – bzzzzt. I DO enjoy meeting young entrepreneurs, I do it all the time as a matter of routine at conferences and through friends and so on. But if you’d like more than a friendly pat on the back and encouragement, then treat me like a businessperson – let’s find something that’s mutually agreeable. “If you could join us as an advisor, we’d be able to compensate you with stock options in a quantity appropriate to our stage of development.” – yay.”
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