Things are probably more complicated than that, though. As a recent survey conducted by market research firm Statista clearly shows, email is one of the most popular apps for mobile devices across most organizations and even consumers. Given how many workflows, business processes, and just plain important communications take place over email, this is one area where you likely shouldn't skimp.
We spent 120 hours testing 16 free email services, narrowing our list to the eight services we believe are the best options. These services have sufficient inbox storage and tools to make it easy to send, receive and store messages. Gmail is our top pick because it’s the easiest to use and comes with the most services, including access to Google Calendar, an attachment preview, automatic spam filters and direct import of social media contacts into its address book.
Admail.net is an all-in-one email marketing and social media solution that lets businesses create and send professional email marketing campaigns. The platform's email builder features more than 300 responsive design templates. You can connect email marketing and social media efforts with AdSocial to share your email marketing campaigns through social media. The service also offers a variety of contact management and reporting tools.
For email, security starts with spam, otherwise known as unsolicited email. This is often the bane of not only those who live in their email inboxes,but also of the IT administrators who manage email services. The good news is that spam filters are getting better every day and email providers tend to deploy the very latest and greatest for their customers. The bad news is that these filters still aren't perfect, which means they can catch a lot of "good" email but often vary significantly in effectiveness. Today's spam filters are based largely on machine learning (ML) as the primary method of determining what's bound for the trash bin. Given that ML gets more effective over time, it is no surprise that the services that have been around the longest tend to have better spam detection.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
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And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.


Automation is an emerging trend in the email marketing space. The ability to send pre-written emails to customers once they trigger a cue is a great marketing tool. For example, a clothing store might send a special discount coupon to a customer on their birthday. This email can be identical for each customer, aside from their name, and the email can be scheduled to send every time someone's birthday comes. Marketing automation allows you to reach customers without having to put together a unique email every time an event occurs. Depending on the size of your business, automated emails can save tremendous amounts of time.
Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.
Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.
Delivra is an email marketing automation platform designed to ensure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs.

You can attach files up to 25MB and upload more than one at a time. Once they are attached, documents and images are displayed as thumbnails, so it’s easy to verify you’ve attached the correct files. When you receive attachments in an incoming message, these, too, are displayed as thumbnails so you can preview and sure they are safe to download to your computer.
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder.  Modern marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage today’s consumers. That’s why we have compiled a collection of our favorite emails.
Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.
I want to say that I need to tread lightly here, though: nothing bothers me more than critique with no knowledge of internal data or skin in the game. After all, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.”
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ProtonMail is a basic email service that is easy to set up because it doesn’t ask for any personal information. You just pick a user name and password, and you’re set. Be aware that some features – such as mail collection and the ability to sync across multiple devices – are only available with its paid email service. But the free version does have email encryption, which is important if you send messages with sensitive information you want to protect. ProtonMail automatically unencrypts the message when it reaches the recipient’s inbox and is opened.
For email, security starts with spam, otherwise known as unsolicited email. This is often the bane of not only those who live in their email inboxes,but also of the IT administrators who manage email services. The good news is that spam filters are getting better every day and email providers tend to deploy the very latest and greatest for their customers. The bad news is that these filters still aren't perfect, which means they can catch a lot of "good" email but often vary significantly in effectiveness. Today's spam filters are based largely on machine learning (ML) as the primary method of determining what's bound for the trash bin. Given that ML gets more effective over time, it is no surprise that the services that have been around the longest tend to have better spam detection.
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.
Even businesses with dedicated on-site IT staff have seen the wisdom of moving their email service. The advantages include per-person cost averages, cutting-edge security, cheap email storage, and simple ease of connectivity and deployment. While these advantages hold true for most organizations, there are not only exceptions but also hidden "gotchas" you should look for before selecting a cloud-hosted email provider.

Nearly all free email services have inbox ads, so there’s that most services include. Since they’re all but unavoidable, look for services that make them less obtrusive. Some place ads to the side, so they don’t create too much distraction. However, some services place ads all around the inbox, making it difficult to navigate the program. Some free email services even allow pop-up ads that cover your inbox and require you to click out of them to access your messages.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.

I want to say that I need to tread lightly here, though: nothing bothers me more than critique with no knowledge of internal data or skin in the game. After all, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.”


Email services typically charge between $2 and $10 per month for their paid services, depending on how much mail you need to send and receive. The biggest differences between free and paid email services is the size of the files you’re allowed to attach to outgoing mail, how many emails you can send per day, how much backup and inbox space you’re given, and the level of customer support you can access. Most free email services give you enough inbox and online backup space combined to hold hundreds of thousands of emails, but they typically limit the number of email messages you can send in a day to about 100. This is plenty for most people using an email account for personal use. But if you have a home business or know a lot of people you need to email every day, then it may be worth purchasing an email account with unlimited outbound messaging.
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