When choosing a free email account, you want to look for a few characteristics to help you determine which one is best for you. The accounts will differ in how much email storage you get, what the interface looks like and how it can be customized, and what types of advanced features are included, like messaging, filters, and the ability to import other data.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others.

Anne: How many "contacts" do you have on your list. Most plans charge by the number of contacts. Some charge by the total number of contacts, some by the contacts per list (which means you pay for duplicates if a single contact is on multiple lists due to your segmentation activities). As both Ray and Gee indicated, most email service providers will meet your functional requirements. I have used MailChimp successfully but switched to ActiveCampaign because of the marketing automation...
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder.  Modern marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage today’s consumers. That’s why we have compiled a collection of our favorite emails.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
Post initial setup, a primary concern will be the log-on issue. If your organization is fine with a separate log-on for your email provider, then this step will be quick. However, that's not typically what businesses want or users expect. In general, users expect to sign onto their desktops and have their email and file sharing sign-ons happen as part of that one-step process. Not surprisingly, this is called Single Sign-On (SSO) and it's enabled in one of three ways: through the use of a back-end directory service like Microsoft Active Directory (AD); an identity management service, like Okta (one of our Editors' Choice winners in that category); or several compatible web services that include SSO along with other apps and email services, like Google G Suite Business and Microsoft Office 365 Business Premium (two of the top providers reviewed here). Which method you choose depends on how your business is configured today and your long-term cloud services strategy. It's definitely a conversation you'll need to have either with your in-house IT staff or your outside IT consultant. 

MailChimp is a fantastic place for beginning marketers to get started. Their “forever free” plan allows you to create a list on MailChimp for free as long as your list is under 500 users. When you’re just starting out, that’s more than enough. If you don’t want to start paying for autoresponders yet, go ahead and give MailChimp a shot, it is a great first step as an email marketing tool.
As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty. 

As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder.  Modern marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage today’s consumers. That’s why we have compiled a collection of our favorite emails.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio

The email marketing industry also has a lot of different companies in the space. This can make it difficult to sort through all the various offerings, but it also leads to more specialized offerings. Businesses of any size should be able to find an email marketing service that suits their business needs and improves their overall marketing strategy. To find the right service, it requires thorough research and comparisons between software you think might work best. Take advantage of the free trials that many companies offer.


Moonmail is great platform that utilizes Amazon SES  – which means you are only paying for what you send (vs. subscribers in your account), making it at cost effective solution for small businesses. With a powerful drag and drop editor, deep analytics, and built-in heatmaps (so you can see what content is working) all under a clean and easy-to-use interface, it’s a excellent choice to scale your email marketing needs.
On a more basic level, AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can have immediate benefits in terms of optimizing your marketing strategies for different customers and sending the right content to the right people. On a more advanced note, AI can actually optimize email content for specific audiences and product campaigns. Additionally, it can help with personalizing email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. Strong stuff, which means determining exactly how a potential email marketing service has implemented AI should be a key criteria for most marketers before purchasing.
www.officeautopilot.com (Not Free - But 15 Day Free Trial): OfficeAutopilot is a real COOL tool with mind boggling features that goes beyond and Autoresponder service! The site is very user friendly and they get high deliverability. Apart from sending emails, you can set up post cards and can make pre-recorded phone calls. You can also process orders through their shopping cart. This awesome service does not come cheap but you can have a free trial.
First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
I feel as if most of what you wrote is professional common courtesy but more importantly and rightfully, filled with several exact approaches that would work well with almost every industry. I just stumbled across your blog from June 9th, 2016 this morning, while searching for cold email methods and believe these steps are true reminders of how, with great approach preparedness, will in turn cause great progression. This, I believe, will allow for a more successful and pleasing “climb up the ladder” in one’s career. The tips are words of wisdom that will definitely stand the test of time!

If you receive an email or call from someone claiming your computer is out of date, be very wary. If they further ask you for your personal information, Wi-Fi information or IP address, you’ll know for certain it’s a scam. They’re simply trying to steal your identity or hack your computer. If you’re uncertain, contact the actual company they claim to represent to see if there is anything wrong with your accounts.
If you’re managing a list in the hundreds, thousands or low tens of thousands and you only collect leads through the internet, then there’s no better service than Aweber. Aweber doesn’t really allow you to add leads from offline sources. However, for online lists, Aweber sports the best deliverability ratings on the market. If you’re primarily using online opt-in forms, use Aweber. Your emails will get delivered, opened and clicked on.
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