Email marketing is an easy way to communicate directly with your customers who are interested in your business. You can also use email marketing to send personalized emails with the help of segmentation. With about 70% of businesses using email marketing, it's critical to invest in this technology, or you'll fall behind the competition. Businesses use this software to send emails about company updates, promotional emails, newsletters, event invitations and to gather customer feedback. 
JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-throughs, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option.
Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
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