Programs include a calendar, contact manager, expense tracker and project reports that all sync together so you can see and manage your entire business from your email inbox. When you send or receive any messages from clients, Zoho Mail automatically makes a note of it in the CRM. And it will remind you of meetings or follow-up messages you need to send after checking the Zoho Calendar. One good feature is you can redirect email from other email services into your inbox so you don’t have to check messages in each individual account. And because Zoho has unlimited inbox storage, you won’t have to worry about running out of space. One feature the service doesn’t include is the ability to import contacts from social media sites, so you’ll have to manually enter each one. Or you can import them into either the Zoho ContactManager or Zoho CRM that will sync with your inbox and give you access to this information.


ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.

Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business. It's important that an email campaign's recipients have personally opted in to receive this content, and that each newsletter offers something of value to them.
iContact's email editor is great for marketers at all skill levels. You can create emails using your own HTML code or with one of the software's 12 design templates. If you use a template, you can design your emails with a drag-and-drop editor, which makes customizing them a simple task. You can add in element blocks – such as text, pictures, headers and logos – wherever you choose. You can also select your own color scheme or pick from one of 15 preset themes.

On a more basic level, AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can have immediate benefits in terms of optimizing your marketing strategies for different customers and sending the right content to the right people. On a more advanced note, AI can actually optimize email content for specific audiences and product campaigns. Additionally, it can help with personalizing email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. Strong stuff, which means determining exactly how a potential email marketing service has implemented AI should be a key criteria for most marketers before purchasing.

MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.
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