Yahoo Mail gives you 1 terabyte of inbox storage (enough to hold 20 million email messages) before you must delete some to receive more messages. You also have a daily sent-message limit of 500 emails – five times more than most free email services allow, but less than Gmail. The Yahoo Mail app is also easy to use, with the same features available as the online account.
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes. 

Delivra is an email marketing automation platform designed to ensure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs.
When choosing a free email account, you want to look for a few characteristics to help you determine which one is best for you. The accounts will differ in how much email storage you get, what the interface looks like and how it can be customized, and what types of advanced features are included, like messaging, filters, and the ability to import other data.
Email services typically charge between $2 and $10 per month for their paid services, depending on how much mail you need to send and receive. The biggest differences between free and paid email services is the size of the files you’re allowed to attach to outgoing mail, how many emails you can send per day, how much backup and inbox space you’re given, and the level of customer support you can access. Most free email services give you enough inbox and online backup space combined to hold hundreds of thousands of emails, but they typically limit the number of email messages you can send in a day to about 100. This is plenty for most people using an email account for personal use. But if you have a home business or know a lot of people you need to email every day, then it may be worth purchasing an email account with unlimited outbound messaging.
ProtonMail is a basic email service that is easy to set up because it doesn’t ask for any personal information. You just pick a user name and password, and you’re set. Be aware that some features – such as mail collection and the ability to sync across multiple devices – are only available with its paid email service. But the free version does have email encryption, which is important if you send messages with sensitive information you want to protect. ProtonMail automatically unencrypts the message when it reaches the recipient’s inbox and is opened.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
For email, security starts with spam, otherwise known as unsolicited email. This is often the bane of not only those who live in their email inboxes,but also of the IT administrators who manage email services. The good news is that spam filters are getting better every day and email providers tend to deploy the very latest and greatest for their customers. The bad news is that these filters still aren't perfect, which means they can catch a lot of "good" email but often vary significantly in effectiveness. Today's spam filters are based largely on machine learning (ML) as the primary method of determining what's bound for the trash bin. Given that ML gets more effective over time, it is no surprise that the services that have been around the longest tend to have better spam detection.
We narrowed down our list by eliminating vendors that don't specialize in email marketing campaigns or that don't work with small businesses. Next, we researched each provider by investigating its services. We considered pricing when available. After narrowing the list down to seven, we contacted each company's customer service department and posed as small business owners. 
For any business user or organization today, the decision to use email is a no-brainer. Business simply can't be done in many cases without it. But that doesn't mean you can interchange email platforms or service providers at will. Digging into the capabilities of these services reveals a great deal of additional feature scaffolding that surrounds almost every email implementation by necessity.
During testing, we looked at the maximum size allowed for attached files. Most of the accounts we tested can handle between 20MB and 25MB, which is about six professional images or 10 snapshots taken with a point-and-shoot camera. It was also important for us to see a thumbnail of the file once we uploaded it, so that we could confirm we had attached the correct one.
We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.

* Average click rate is calculated by the total number of clicks in a 5 day period divided by the number of solos sent in that period. There is no guarantee that your solo mailing will receive the current average click rate. Your solo mailing could receive more clicks or less clicks than the current average click rate. The average click rate is provided for informational and comparison purposes only.
Analytics and reporting: Once you send an email, you'll want to determine how it's doing. Most services provide a range of data, including how many emails you sent, how many of them landed in inboxes, the bounce rate, who opened your emails, and the number of clicks and opens by location. Click-through rate and open rate are two basic metrics all email marketing services should provide. Those are important metrics to track for businesses.  
Your goals and objectives need to be different for whether it's an eblast (promotional email) or regular enewsletter. Eblasts are great for getting quick leads/sales, while enewsletters are better for staying top of mind, educating customers on new offerings, or providing helpful industry updates. I have found them to be very successful, but what works and what doesn't requires testing (of both the subject line and creative) and varies per business. Best practices for both types include have...
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plugins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts.

Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.

This site is made available for educational purposes only as well as to give you general information about business practices and strategy, not to provide specific business advice. Information provided on the Business.com website should not be used as a substitute for legal, accounting, real estate, business, tax, or other types of professional advice.
Robly's OpenGen technology utilizes a traditional email campaign process; however, OpenGen then resends your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates.
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
Your next major concern will be compatibility. It's not a shock that most businesses run on Microsoft Windows and use some form of Microsoft Office. Being able to use common third-party clients such as Microsoft Outlook can often be a concern, and even today, compatibility with Microsoft Outlook isn't necessarily guaranteed. This is especially true when sending and receiving meeting invites. It only takes one garbled meeting invite to realize how frustrating this can be in the real world. Even if using Microsoft Outlook isn't a concern, portability is. If the service is entirely web-based, then is there a means for me to take my email offline and send email when I connect?
For those unlucky enough to choose an email host that doesn't have built-in spam detection, it can often be an ordeal to route email correctly through a third-party filtering service. Some businesses actually prefer engaging with a third-party spam filterer, mostly for compliance or customization reasons. But, for the majority of SMBs, this is headache they would be best off trying to avoid.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
If you receive an email or call from someone claiming your computer is out of date, be very wary. If they further ask you for your personal information, Wi-Fi information or IP address, you’ll know for certain it’s a scam. They’re simply trying to steal your identity or hack your computer. If you’re uncertain, contact the actual company they claim to represent to see if there is anything wrong with your accounts.
Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more. All this is done by creating an email campaign and sending out a carefully crafted email newsletter to your potential and existing customers and clients.
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.

Solo ads are an effective manner of email advertising. They’re delivered to a specific audience of double opt-in subscribers who have given their express permission to be emailed offers that they’re interested in. These emails include one stand-alone advertisement which results in a higher chance of them being read and clicked on to visit the advertised web site.


Once we sent the email campaigns through the programs, we compared them to the original email we sent to make sure they appeared as we intended. We also rated services based on where they ended up. Some emails landed in the spam folder or the Promotions tab in Gmail, which we counted against the software. It's critical that businesses have their email campaigns end up in a person's inbox, so we felt that was a necessary test in the evaluation process.

And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.


Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
www.constantcontact.com (Not Free - But 60 Day Free Trial): Constant Contact email services blends your email campaigns and your social networking campaigns into a single matchless and easy-to-use service. They provide an email marketing service with 400+ customizable templates and the option to insert text or your own HTML code into the emails. you also get a 60-day-free-trial with this email marketing service.
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.

Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.


Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.

We narrowed down our list by eliminating vendors that don't specialize in email marketing campaigns or that don't work with small businesses. Next, we researched each provider by investigating its services. We considered pricing when available. After narrowing the list down to seven, we contacted each company's customer service department and posed as small business owners. 
dotmailer is a marketing automation platform that empowers B2B, B2C and e-commerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. In addition to being a Magento Premier Technology Partner, dotmailer integrates seamlessly with other ecommerce platforms and CRMs.
Office Autopilot plans all start at above $200 a month. These are the top 10 autoresponder and email marketing tools on the market today. You have options all the way from free to several hundred dollars a month, from basic functionality to complex analytics and shopping cart integration. The one you pick depends entirely on where your business is and what it needs.

MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.
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