And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications
The most flexible email marketing services offer per-email or pay-as-you-go pricing. While pricing based on your number of contacts is ideal for businesses that regularly send emails, per-email pricing is better for companies that only occasionally send them. Some providers allow you to consult with their email marketing experts for help designing templates and setting strategies for an additional cost. 
A: Businesses have different needs, and email marketing services have different strengths. If you're going to pay to utilize an email marketing service, you should pick the one that best fits the needs of your business. If you're running basic email marketing campaigns, the least expensive options might make the most sense. If you're a major company sending emails to thousands of people, you'll want an email service that can handle that workload without many errors. Picking the right service can help you make the most out of this marketing solution.
Pay attention to the amount of inbox storage available, because once you reach the cap, you’ll have to  start deleting messages in order to receive more. Many free email services offer a terabyte or even unlimited storage, which is helpful if you tend to receive messages with large attachments, like image and video files. However, even a few gigabytes of storage gives you enough space to hold between 100,000 and 300,000 messages.
Product Price Overall Rating Inbox & Folder Settings Composition Tools Security Tools & Filters Conveniences Help & Support Ease of Use Daily Message Limit Mail Collector Mobile Service IMAP Support Inbox Storage Message Translator Import Social Media Contacts Aliases Spam Filters Suspicious Account Activity Alert Secure Sign-In Phishing Blocks Virus Scanning View Attachments Average Upload Time Multiple Image Upload Auto Reply Conversation View Max Attachment Size Pop-Out Window Standout Feature Task Calendar Custom Themes Video Chat Chat/Instant Messaging FAQ Email Support Forums
One of the first questions new (and even experienced) marketers often ask is: “What’s the best autoresponder service or email marketing tool?”  Autoresponders and email marketing tools are some of the most important parts of your business. You use it to follow-up with customers. To keep people coming back to your site. To build loyalty. To make sales. Yet the answer is often not so clear cut. Do you want the highest deliverability possible? Do you want to import offline contacts? Do you want to integrate your list management with a shopping cart? Do you want to spend $20 a month or $500 a month? The answer to these questions all yield very different answers. Here are the top 10 autoresponder tools on the market, along with who they’re for and what they’re capable of.
While social media is an important part of marketing strategies, email marketing remains a vital method to reach your audience. When you use email marketing services, you can post sign-up forms on your social media platforms to grow your contact list. You can also schedule posts on your social media platforms and track your followers' engagement to determine what's popular. 
What about the time you clicked on that PayPal link that wasn't really a PayPal link? "Phishing" is a term applied to either websites or emails that pretend to be something they're not in hopes of getting a user to click on something they should have ignored. This tactis is done in hopes of then getting users to provide confidential information they would have otherwise kept to themselves, typically like passwords, financial information, or other personal data. While there are security measure that fight this, the mechanics behind phishing are, unfortunately, also consistently becoming more sophisticated. Even some dedicated antivirus and business-class hosted endpoint protection suites are having trouble keeping up.
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
Gmail has all the tools and features you need for an email account, including 15GB of inbox storage space, a 100-per-day limit on sent messages, and no inbox ads to interfere with navigating the program. Along with an email address, Gmail also gives you automatic access to many of Google’s other services, such as Drive, Calendar, Maps and Google Plus. You can also use Google Translate within Gmail to translate messages in other languages.

As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.

Finding the right online marketing tools can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. Constant Contact offers great price points for small businesses. You can even find an email platform that offers free plans for those who need only a limited number of features, like Benchmark. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.


Segmentation tools: The most successful and professional email marketing campaigns make your customers feel important. To do this, you need to send only applicable content to each subscriber. With segmentation tools, you can separate your contacts into specific groups to ensure they only receive content that's relevant to them. Creating smaller email lists within your one large email list helps you target groups more effectively. Segmentation is an important email marketing tool.
Monitoring the popularity and usefulness of email tools is important. As the industry changes and different trends emerge, you want to stay on top of what your customers want. If you run an extremely small business with a subscriber list of 200 people, automation might not be for you. You might benefit more from very personal email campaigns that engage those people, while larger businesses with thousands of subscribers might see better results from automated emails. As the industry changes, it's important to understand how your business works and that some tools might not make sense for your business. Don't jump on every email marketing trend.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
Anne: How many "contacts" do you have on your list. Most plans charge by the number of contacts. Some charge by the total number of contacts, some by the contacts per list (which means you pay for duplicates if a single contact is on multiple lists due to your segmentation activities). As both Ray and Gee indicated, most email service providers will meet your functional requirements. I have used MailChimp successfully but switched to ActiveCampaign because of the marketing automation...
ProtonMail is a basic email service that is easy to set up because it doesn’t ask for any personal information. You just pick a user name and password, and you’re set. Be aware that some features – such as mail collection and the ability to sync across multiple devices – are only available with its paid email service. But the free version does have email encryption, which is important if you send messages with sensitive information you want to protect. ProtonMail automatically unencrypts the message when it reaches the recipient’s inbox and is opened.

Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.

A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Square offers email marketing services that allow businesses to create new customer profiles at the point of sale in order to build their directories; automatically add key customer information with a swipe, dip, or tap; and see the return on each email's investment in their Square dashboard. The service features customizable templates, automation, segmentation, automatic distribution lists and social sharing.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
A: While email marketing isn't necessary for every business, it is a good way to reach customers and improve your overall marketing strategy. Email is a solid marketing platform, as most professionals and potential customers use email regularly. Your business doesn't necessarily need email marketing, but it's a good way to reach customers digitally.
Email outreach is a powerful way to build early momentum for your Indiegogo campaign. We find that it plays a critical role in raising the first 30% of your funding goal from your Host Committee (see below) before you officially launch your campaign. This way, when a wider audience visits your page, they’ll see your project already has a strong base of support and will feel more comfortable contributing to it themselves.
Yahoo Mail gives you 1 terabyte of inbox storage (enough to hold 20 million email messages) before you must delete some to receive more messages. You also have a daily sent-message limit of 500 emails – five times more than most free email services allow, but less than Gmail. The Yahoo Mail app is also easy to use, with the same features available as the online account.
I would like to read more of what you might have at the ready (all blogged subjects) that you might deem to be useful for me; for I will read all. And if you possibly had any insightful tips on ANYTHING that you might see as helpful, please reach out to me most graciously, or send me to where I should search. (Sorry, sounds like I am “breaking” one of the 11 tips, by “taking more than giving”)
If you receive an email or call from someone claiming your computer is out of date, be very wary. If they further ask you for your personal information, Wi-Fi information or IP address, you’ll know for certain it’s a scam. They’re simply trying to steal your identity or hack your computer. If you’re uncertain, contact the actual company they claim to represent to see if there is anything wrong with your accounts.
Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications
I want to say that I need to tread lightly here, though: nothing bothers me more than critique with no knowledge of internal data or skin in the game. After all, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.”

www.campaigner.com (Not Free - But 30 Day Free Trial): A well priced and one of the most versatile autoresponder and email marketing online tool available in the current market. Has more than 500 email templates, mobile and social network ready and can give you detailed reports to measure the effectiveness of your email marketing campaign effectiveness. .
Most companies offer tutorials and support for their services. Using the trial version of each program, we evaluated layouts and looked for things that would make the platform user-friendly. For example, are the icons easily identifiable? Is it apparent where to go to begin to build a survey and distribute surveys to users? How easy is it to create or change a survey? We found that the best survey builders allow you to quickly edit questions and rearrange the order of your survey without many additional steps. 
Divide the network into two groups.The first is your Host Committee, and the second is your Early Supporter Network. A Host Committee is a group of people who are passionate about your project and are committed to contributing and/or emailing their networks on your behalf (they’re also the ones you can count on to raise your first 30%). An Early Supporter Network is a much larger group that includes anyone who might be interested in your project.
Each of those tactics requires different tools when it comes to ceation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.
Even businesses with dedicated on-site IT staff have seen the wisdom of moving their email service. The advantages include per-person cost averages, cutting-edge security, cheap email storage, and simple ease of connectivity and deployment. While these advantages hold true for most organizations, there are not only exceptions but also hidden "gotchas" you should look for before selecting a cloud-hosted email provider.
ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others.

As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder.  Modern marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage today’s consumers. That’s why we have compiled a collection of our favorite emails.
×