We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio

If you have a landline, cell phone or email, you’ve undoubtedly received shady phone calls or messages. Scammers use shock and fear tactics to try to get you to quickly send money or give up personal information. In one of the most common scams, someone contacts you pretending to be from the IRS. In response, the IRS has released an article identifying the five tell-tale signs of an IRS scam. You should never give your personal information over the phone or through email.

The most flexible email marketing services offer per-email or pay-as-you-go pricing. While pricing based on your number of contacts is ideal for businesses that regularly send emails, per-email pricing is better for companies that only occasionally send them. Some providers allow you to consult with their email marketing experts for help designing templates and setting strategies for an additional cost. 
Gmail lets you log into multiple email accounts at once and simply toggle between them without having to log out and re-enter your credentials each time. We found this to be a very helpful perk especially if you have a personal Gmail account and another dedicated to your work or home business. This multi-account feature works on mobile, too, so you’re always connected and can quickly access important email while on the go. It’s hard to attach files to outgoing messages using the Gmail app, though, since it only allows you to upload one file at a time.
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.

“Third, tell me how it benefits me. I’m very very active in my charity work, but your startup is not a charity…”We thought you’d enjoy meeting young entrepreneurs” – bzzzzt. I DO enjoy meeting young entrepreneurs, I do it all the time as a matter of routine at conferences and through friends and so on. But if you’d like more than a friendly pat on the back and encouragement, then treat me like a businessperson – let’s find something that’s mutually agreeable. “If you could join us as an advisor, we’d be able to compensate you with stock options in a quantity appropriate to our stage of development.” – yay.”
“Third, tell me how it benefits me. I’m very very active in my charity work, but your startup is not a charity…”We thought you’d enjoy meeting young entrepreneurs” – bzzzzt. I DO enjoy meeting young entrepreneurs, I do it all the time as a matter of routine at conferences and through friends and so on. But if you’d like more than a friendly pat on the back and encouragement, then treat me like a businessperson – let’s find something that’s mutually agreeable. “If you could join us as an advisor, we’d be able to compensate you with stock options in a quantity appropriate to our stage of development.” – yay.”
* Average click rate is calculated by the total number of clicks in a 5 day period divided by the number of solos sent in that period. There is no guarantee that your solo mailing will receive the current average click rate. Your solo mailing could receive more clicks or less clicks than the current average click rate. The average click rate is provided for informational and comparison purposes only.
The Pro plan, which can have three users at a time, starts at $49 for up to 5,000 subscribers, while the Max plan starts at $165 per month for up to 10,000 subscribers. Committing to one year of service lowers prices by 18 percent, with a two-year commitment bringing them down 30 percent. iContact also offers the Enterprise plan, which supports up to 100,000 contacts. You'll need to contact the company to schedule a demo and obtain a personalized price quote.

Examples of this include things such as instant messaging (IM) and team chat tools, video conferencing software, online meeting collaboration tools, shared team intranet sites, and more. Some even integrate with third-party tools such as Slack, a highly popular collaboration tool that combines customizable chat "channels" with file sharing and project management. For those who want to integrate with certain apps more deeply or integrate with custom-developed apps they have built in-house, many bigger-name email services will provide robust application programming interfaces (APIs) that will let your in-house developers or consultants deliver on those needs. They will need to be involved in the email service selection process, however, as this is an important consideration during your evaluation period.
Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.

We narrowed down our list by eliminating vendors that don't specialize in email marketing campaigns or that don't work with small businesses. Next, we researched each provider by investigating its services. We considered pricing when available. After narrowing the list down to seven, we contacted each company's customer service department and posed as small business owners. 


Monitoring the popularity and usefulness of email tools is important. As the industry changes and different trends emerge, you want to stay on top of what your customers want. If you run an extremely small business with a subscriber list of 200 people, automation might not be for you. You might benefit more from very personal email campaigns that engage those people, while larger businesses with thousands of subscribers might see better results from automated emails. As the industry changes, it's important to understand how your business works and that some tools might not make sense for your business. Don't jump on every email marketing trend.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
If you receive an email or call from someone claiming your computer is out of date, be very wary. If they further ask you for your personal information, Wi-Fi information or IP address, you’ll know for certain it’s a scam. They’re simply trying to steal your identity or hack your computer. If you’re uncertain, contact the actual company they claim to represent to see if there is anything wrong with your accounts.
Solo ads are an effective manner of email advertising. They’re delivered to a specific audience of double opt-in subscribers who have given their express permission to be emailed offers that they’re interested in. These emails include one stand-alone advertisement which results in a higher chance of them being read and clicked on to visit the advertised web site.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
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