Post initial setup, a primary concern will be the log-on issue. If your organization is fine with a separate log-on for your email provider, then this step will be quick. However, that's not typically what businesses want or users expect. In general, users expect to sign onto their desktops and have their email and file sharing sign-ons happen as part of that one-step process. Not surprisingly, this is called Single Sign-On (SSO) and it's enabled in one of three ways: through the use of a back-end directory service like Microsoft Active Directory (AD); an identity management service, like Okta (one of our Editors' Choice winners in that category); or several compatible web services that include SSO along with other apps and email services, like Google G Suite Business and Microsoft Office 365 Business Premium (two of the top providers reviewed here). Which method you choose depends on how your business is configured today and your long-term cloud services strategy. It's definitely a conversation you'll need to have either with your in-house IT staff or your outside IT consultant.
The Pro plan, which can have three users at a time, starts at $49 for up to 5,000 subscribers, while the Max plan starts at $165 per month for up to 10,000 subscribers. Committing to one year of service lowers prices by 18 percent, with a two-year commitment bringing them down 30 percent. iContact also offers the Enterprise plan, which supports up to 100,000 contacts. You'll need to contact the company to schedule a demo and obtain a personalized price quote.
However, to create effective marketing campaigns, you need to find the right email marketing tools for your business. Some factors that impact your decision include the design and list-building tools, price and customer service. This guide includes our recommendations for email marketing software platforms, features we think are important, average costs and negotiation tips.
Pay attention to the amount of inbox storage available, because once you reach the cap, you’ll have to start deleting messages in order to receive more. Many free email services offer a terabyte or even unlimited storage, which is helpful if you tend to receive messages with large attachments, like image and video files. However, even a few gigabytes of storage gives you enough space to hold between 100,000 and 300,000 messages.
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
Segmentation tools: The most successful and professional email marketing campaigns make your customers feel important. To do this, you need to send only applicable content to each subscriber. With segmentation tools, you can separate your contacts into specific groups to ensure they only receive content that's relevant to them. Creating smaller email lists within your one large email list helps you target groups more effectively. Segmentation is an important email marketing tool.
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. Modern marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage today’s consumers. That’s why we have compiled a collection of our favorite emails.
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.