Robly's OpenGen technology utilizes a traditional email campaign process; however, OpenGen then resends your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates.
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
For example, if you set up an autoresponder with an interval of 24 and you receive an email from firstname.lastname@example.org at 8:00 AM on Monday, the autoresponder immediately responds to the message. If, however, email@example.com continues to email you throughout the day, the autoresponder does not send another response for 24 hours after the initial email (in this case, 8:00 AM on Tuesday). If firstname.lastname@example.org emails you again after the 24-hour interval expires, the system sends them an autoresponse.
Most importantly, if you hobnob with any other free Autoresponder or paid services and later on if you want a switch to Aweber, it can get difficult to import your list to Aweber unless with double-op-in again! Your list needs to be approved by their import specialists. So if you are new and starting fresh -- start with Aweber. It is strongly suggested that you watch these Video Tutorials on Aweber before you decide on anything else.
Most email marketing services offer a free version of their software or at least a 14-day free trial. The trial allows your team of marketers to practice using the services to see if they like it. We'd recommend trying out a few different free trials if offered. This lets you check out multiple companies and pick an option that's truly tailored to your needs before spending money on the email marketing service.
A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.
Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.