In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
Customer service: The best email marketing services provide support through phone, email and live chat. Our best picks also have vast knowledgebases and videos to help you understand every tool and feature. While customer service isn't an email marketing tool, elite customer service and tutorial videos help your business get up to speed with the service more quickly than other options.
Square offers email marketing services that allow businesses to create new customer profiles at the point of sale in order to build their directories; automatically add key customer information with a swipe, dip, or tap; and see the return on each email's investment in their Square dashboard. The service features customizable templates, automation, segmentation, automatic distribution lists and social sharing.

Obviously, it takes more work to create and place guest posts, but it’s worth it if the publication is aligned and authoritative. We found a way to create additional value with this as well by working with internal HubSpot experts who wanted to get their thoughts out on a given subject. For example, here’s a guest post that Blake Toder wrote for the Usabilla blog:
MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.
Social media has radically expanded the options marketers have when promoting their wares. But at the core of almost every digital marketing campaign, you'll still find email. With a low cost to entry, numerous options to let you tailor a solution for your particular needs, and fantastic engagement numbers when done properly, email remains a marketing favorite.
Extra analytics: While most services offer analytic tools, some service provide more amped-up analytical tools. Evaluating which extra analytical tools are best depends largely on your business's email marketing strategy and survey strategy. Some email stats will be important measures for certain businesses, while other companies will have another set of metrics to judge success.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
If you’re managing a list in the hundreds, thousands or low tens of thousands and you only collect leads through the internet, then there’s no better service than Aweber. Aweber doesn’t really allow you to add leads from offline sources. However, for online lists, Aweber sports the best deliverability ratings on the market. If you’re primarily using online opt-in forms, use Aweber. Your emails will get delivered, opened and clicked on.
Examples of this include things such as instant messaging (IM) and team chat tools, video conferencing software, online meeting collaboration tools, shared team intranet sites, and more. Some even integrate with third-party tools such as Slack, a highly popular collaboration tool that combines customizable chat "channels" with file sharing and project management. For those who want to integrate with certain apps more deeply or integrate with custom-developed apps they have built in-house, many bigger-name email services will provide robust application programming interfaces (APIs) that will let your in-house developers or consultants deliver on those needs. They will need to be involved in the email service selection process, however, as this is an important consideration during your evaluation period.
Robly's OpenGen technology utilizes a traditional email campaign process; however, OpenGen then resends your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates.
The email software can be learned and used to benefit your business. But the time it takes to learn how to use it and the best way to use it can be time consuming and a lot of trial and error. Although a email marketing service can get that out their for you, the cost can be overwhelming. So, you are going to want someone that also does your social media work as well in order to know your product and get the message out that you want. There are companies out there that can do both and...
Pay attention to the amount of inbox storage available, because once you reach the cap, you’ll have to  start deleting messages in order to receive more. Many free email services offer a terabyte or even unlimited storage, which is helpful if you tend to receive messages with large attachments, like image and video files. However, even a few gigabytes of storage gives you enough space to hold between 100,000 and 300,000 messages.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
Gmail lets you log into multiple email accounts at once and simply toggle between them without having to log out and re-enter your credentials each time. We found this to be a very helpful perk especially if you have a personal Gmail account and another dedicated to your work or home business. This multi-account feature works on mobile, too, so you’re always connected and can quickly access important email while on the go. It’s hard to attach files to outgoing messages using the Gmail app, though, since it only allows you to upload one file at a time.
It's important to choose an online marketing service that has a clean and intuitive interface so it's easy to find the tools you need. A well-designed platform means you won't waste time trying to find the solution or the support you need. You'll also want the service to have an easy-to-use email editor, contact management tools, and drag-and-drop automation tools. 
Examples of this include things such as instant messaging (IM) and team chat tools, video conferencing software, online meeting collaboration tools, shared team intranet sites, and more. Some even integrate with third-party tools such as Slack, a highly popular collaboration tool that combines customizable chat "channels" with file sharing and project management. For those who want to integrate with certain apps more deeply or integrate with custom-developed apps they have built in-house, many bigger-name email services will provide robust application programming interfaces (APIs) that will let your in-house developers or consultants deliver on those needs. They will need to be involved in the email service selection process, however, as this is an important consideration during your evaluation period.
Email services typically charge between $2 and $10 per month for their paid services, depending on how much mail you need to send and receive. The biggest differences between free and paid email services is the size of the files you’re allowed to attach to outgoing mail, how many emails you can send per day, how much backup and inbox space you’re given, and the level of customer support you can access. Most free email services give you enough inbox and online backup space combined to hold hundreds of thousands of emails, but they typically limit the number of email messages you can send in a day to about 100. This is plenty for most people using an email account for personal use. But if you have a home business or know a lot of people you need to email every day, then it may be worth purchasing an email account with unlimited outbound messaging.
Even businesses with dedicated on-site IT staff have seen the wisdom of moving their email service. The advantages include per-person cost averages, cutting-edge security, cheap email storage, and simple ease of connectivity and deployment. While these advantages hold true for most organizations, there are not only exceptions but also hidden "gotchas" you should look for before selecting a cloud-hosted email provider.
Email outreach is a powerful way to build early momentum for your Indiegogo campaign. We find that it plays a critical role in raising the first 30% of your funding goal from your Host Committee (see below) before you officially launch your campaign. This way, when a wider audience visits your page, they’ll see your project already has a strong base of support and will feel more comfortable contributing to it themselves.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
A: While email marketing isn't necessary for every business, it is a good way to reach customers and improve your overall marketing strategy. Email is a solid marketing platform, as most professionals and potential customers use email regularly. Your business doesn't necessarily need email marketing, but it's a good way to reach customers digitally.
A: With so many businesses using email marketing, it's important to make your email marketing campaigns relevant to your customers and subscribers. Selecting the service that best fits your business is the first step in helping your email marketing campaigns stand out. After that, you'll want to use segmentation and other email tools to best cater to the wants and needs of your customer base.
A: While email marketing isn't necessary for every business, it is a good way to reach customers and improve your overall marketing strategy. Email is a solid marketing platform, as most professionals and potential customers use email regularly. Your business doesn't necessarily need email marketing, but it's a good way to reach customers digitally.
I want to say that I need to tread lightly here, though: nothing bothers me more than critique with no knowledge of internal data or skin in the game. After all, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.”
Office Autopilot plans all start at above $200 a month. These are the top 10 autoresponder and email marketing tools on the market today. You have options all the way from free to several hundred dollars a month, from basic functionality to complex analytics and shopping cart integration. The one you pick depends entirely on where your business is and what it needs.
One of the first questions new (and even experienced) marketers often ask is: “What’s the best autoresponder service or email marketing tool?”  Autoresponders and email marketing tools are some of the most important parts of your business. You use it to follow-up with customers. To keep people coming back to your site. To build loyalty. To make sales. Yet the answer is often not so clear cut. Do you want the highest deliverability possible? Do you want to import offline contacts? Do you want to integrate your list management with a shopping cart? Do you want to spend $20 a month or $500 a month? The answer to these questions all yield very different answers. Here are the top 10 autoresponder tools on the market, along with who they’re for and what they’re capable of.

And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
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