According to Mitch Stephens, a security consultant for Emagined Security, email attacks are the most common internet threat. “An attacker can send a link that looks similar to another link you are familiar with,” Stephens told us, and when you open it, you’ll see a site that looks legitimate and asks for your login information. Once you enter it, the attacker then has your credentials to log into the real site and gather even more personal information. These are known as phishing schemes, or phishing attacks.
Segmentation tools: The most successful and professional email marketing campaigns make your customers feel important. To do this, you need to send only applicable content to each subscriber. With segmentation tools, you can separate your contacts into specific groups to ensure they only receive content that's relevant to them. Creating smaller email lists within your one large email list helps you target groups more effectively. Segmentation is an important email marketing tool.
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I would like to read more of what you might have at the ready (all blogged subjects) that you might deem to be useful for me; for I will read all. And if you possibly had any insightful tips on ANYTHING that you might see as helpful, please reach out to me most graciously, or send me to where I should search. (Sorry, sounds like I am “breaking” one of the 11 tips, by “taking more than giving”)
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other CRM data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
Each of those tactics requires different tools when it comes to ceation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.
InfusionSoft is the tool of choice for serious marketers. If you run a six figure online business or have a list larger 50,000 subscribers, this may be the tool for you. InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people. You can also send physical postcards from InfusionSoft. InfusionSoft isn’t cheap. The monthly subscription is in the hundreds, and there’s a four figure setup fee. It’s geared towards companies that are already successful and need powerful solutions, rather than startups.
If you have a landline, cell phone or email, you’ve undoubtedly received shady phone calls or messages. Scammers use shock and fear tactics to try to get you to quickly send money or give up personal information. In one of the most common scams, someone contacts you pretending to be from the IRS. In response, the IRS has released an article identifying the five tell-tale signs of an IRS scam. You should never give your personal information over the phone or through email.
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
We narrowed down our list by eliminating vendors that don't specialize in email marketing campaigns or that don't work with small businesses. Next, we researched each provider by investigating its services. We considered pricing when available. After narrowing the list down to seven, we contacted each company's customer service department and posed as small business owners.
Hi Bernie, actually time plays 3rd priority position to how you get customers to open your email. #1 is the message - what are you saying to get them to open the email?- on the subject line. #2 is making sure the content gives your customer information and opportunities that engage them into action. #3 is the day or time of day. Then as some have mentioned.. TEST! Be prepared to try different messages and times to see what resonates with your audience. Make sure to choose a service...
Things are probably more complicated than that, though. As a recent survey conducted by market research firm Statista clearly shows, email is one of the most popular apps for mobile devices across most organizations and even consumers. Given how many workflows, business processes, and just plain important communications take place over email, this is one area where you likely shouldn't skimp.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio