WhatCounts, which recently joined forces with Windsor Circle, offers email marketing software can be operated from the cloud or on your own servers. Features include a life cycle workflow builder, behavioral personalization, advanced segmentation, dynamic content, a relational database, responsive templates, campaign analytics, A/B testing and social sharing.


Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.

When an email advertising order is placed at 10DollarSoloAds, we immediately begin the process of sending your email campaign. Each solo ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your solo ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each solo ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website. Email marketing has always been considered one of the most effective and most responsive methods of increasing business to your website. 

The cloud certainly makes delivering email to your users easier but, for the vast majority of organizations, there's still going to be some setup required beyond simply activating the service. At a minimum, a domain must be purchased and configured to point to the new email host. The service provider can make this process very simple or they can make quite hard; this is something you should watch for in the provider's customer support forums as well as in our reviews. In most cases, there is a validation phase that will require some technical familiarity, though a few providers go so far as to walk even neophyte users through it step by step. Other solid services bolster excellent support with tutorial articles and videos that also walk you through the process. The worst will leave you to figure it out on your own.

CleverReach is an email marketing tool that uses a drag and drop newsletter editor to help users design emails. The company also provides data on how the email marketing campaigns are doing in addition to the ability to design the campaigns. CleverReach offers a free option, which can send up to 10,000 emails a month to 2,500 recipients for businesses with small email subscriber lists, or those looking to try out the product.


Marketing automation tools: With marketing automation tools, you can send the right email to the right person at the right time. You just have to set up conditions, then the tools will take care of the entire customer journey. Considering how busy some small businesses are, finding a service with email marketing automation may be a top priority for some businesses.

Gmail lets you log into multiple email accounts at once and simply toggle between them without having to log out and re-enter your credentials each time. We found this to be a very helpful perk especially if you have a personal Gmail account and another dedicated to your work or home business. This multi-account feature works on mobile, too, so you’re always connected and can quickly access important email while on the go. It’s hard to attach files to outgoing messages using the Gmail app, though, since it only allows you to upload one file at a time.
MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.
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