Finding the right online marketing tools can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. Constant Contact offers great price points for small businesses. You can even find an email platform that offers free plans for those who need only a limited number of features, like Benchmark. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.
Yahoo Mail takes extra steps to keep your account secure by automatically enabling spam filters and directing messages into the spam folder. It also recognizes some junk mail and will place these items in the trash bin rather than your primary inbox. Another positive feature our testers liked is the sender block, which lets you add an email address to a black list. Rather than redirecting emails from these senders into the spam or trash folders as other email services do, Yahoo Mail blocks these messages entirely.
Professional email marketing software offers you the tools to track results so that you can better understand customer behavior. This allows you to set customized messages, as well as to A/B test your messages so that you can constantly fine-tune your marketing campaigns. Let’s say, for instance, that you want to find out which is the best auto-responder for your high-rolling segment of customers. You can set different options, compare auto-responders, and make an informed decision. Sendinblue also features marketing automation, and its wealth of plugin capabilities make it easy to maximize your email campaign.
The cloud certainly makes delivering email to your users easier but, for the vast majority of organizations, there's still going to be some setup required beyond simply activating the service. At a minimum, a domain must be purchased and configured to point to the new email host. The service provider can make this process very simple or they can make quite hard; this is something you should watch for in the provider's customer support forums as well as in our reviews. In most cases, there is a validation phase that will require some technical familiarity, though a few providers go so far as to walk even neophyte users through it step by step. Other solid services bolster excellent support with tutorial articles and videos that also walk you through the process. The worst will leave you to figure it out on your own.
Solo ads are an effective manner of email advertising. They’re delivered to a specific audience of double opt-in subscribers who have given their express permission to be emailed offers that they’re interested in. These emails include one stand-alone advertisement which results in a higher chance of them being read and clicked on to visit the advertised web site.

In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.

MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plugins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts.

Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
Nearly all free email services have inbox ads, so there’s that most services include. Since they’re all but unavoidable, look for services that make them less obtrusive. Some place ads to the side, so they don’t create too much distraction. However, some services place ads all around the inbox, making it difficult to navigate the program. Some free email services even allow pop-up ads that cover your inbox and require you to click out of them to access your messages.
Gmail lets you log into multiple email accounts at once and simply toggle between them without having to log out and re-enter your credentials each time. We found this to be a very helpful perk especially if you have a personal Gmail account and another dedicated to your work or home business. This multi-account feature works on mobile, too, so you’re always connected and can quickly access important email while on the go. It’s hard to attach files to outgoing messages using the Gmail app, though, since it only allows you to upload one file at a time.
ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Pay attention to the amount of inbox storage available, because once you reach the cap, you’ll have to  start deleting messages in order to receive more. Many free email services offer a terabyte or even unlimited storage, which is helpful if you tend to receive messages with large attachments, like image and video files. However, even a few gigabytes of storage gives you enough space to hold between 100,000 and 300,000 messages.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget. 
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