As marketing trends push with fever towards the Internet as its benchmark medium, the need for stronger communication between B2B and B2C has never been more important. Email marketing has evolved extensively over the past few years and PenPal has proven
to be one of the most robust, reliable, easy to use lead generating software available.

Sign Up Forms
Allow clients to easily subscribe to your mailing lists and create fantastic branded HTML newsletters to educate them on your services

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 Newsletters
Our custom HTML newsletters are tailor made to suit your business and maximize the potential of the message being sent


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Auto Responders
Through the use of our sequential and standard auto responders you are able to communicate with clients with a different message based on their signup date.


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 Track Activity
View who opens your newsletter in real time, track click through data and much more. Check where and when your newsletter gets received and more.


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July 31, 2009
Use your first contact to engage with your customers

We start this tip with an essential statement in email marketing: your first email will affect how they think about you and your brand or company. It can even determine whether they’ll continue to do business with you.
The email relationship can start when someone signs up to receive promotional email or newsletters. But be aware [...]
July 31, 2009
Maximize customer satisfaction through email

You may provide the greatest product in the world with the best service in the industry, but if it doesn’t work for the customer, they are not going to be happy. After all, customer success is what customer satisfaction is built upon.
There is a relatively easy way to boost customer satisfaction. Consider starting an email [...]
July 31, 2009
What links can do in your email

Lots of emails are sent to generate traffic to websites. Promotional emails link to product pages, newsletters link to extensive articles, etc. This makes links in emails extremely valuable.
But how can you increase the chance email receivers will actually click and engage with your message?
The key is relevant content of course, but next to that [...]